being smart and conscious as an art director/designer

In my daily internet poking around, I came across something that was thoughtful, thought provoking. Unfortunately I don’t find enough of these types of projects, but perhaps I am not looking in the right areas!

100% Organic Gulf Oil

James Martin scooped up the polluted contents of this project to serve as a reminder to the oil disaster in the Gulf last year. James, Cardinal & Co. co-founder, saw the affected beaches while advising a Project M video project last summer.

“I knew I had to create a piece that shined some light on the situation. At the time, there was so much blame being thrown at BP for the spill happening, but internally I knew that it was our own dependence on the oil that put us in the predicament to begin with. I wanted the copy on the back to make evident that we as consumers were the cause of such a disaster and were to blame just as much as those in charge of drilling,” Martin says.

Wow. I’m just blown away by the beauty, symbolism and heartbreak of Christoph Niemann’s cover for the March 28 issue of The New Yorker:

via mediabistro


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