Events – just a different way of advertising?!

With the use of flash mobs becoming more popular, mainstream advertising has been utilizing different mediums to get attention . . well of course they have been doing this for decades thanks to creative minds at PR , Advertising Agencies and Communication firms.

This giant edible installation for Nescafe gold was created by THERE, an Australian design agency. A lovely way to start your day, the coffee must have been cold though!

“The team at THERE made 7,320 cups of coffee using 17kg of coffee, 350 litres of milk, 1480 litres of water all in order to create a 50sqm Coffee installation for the launch of Nescafe Gold. The new range has 100% Arabica Bean coffee,” tells a rep from the agency.

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