Brazilian fashion retailer C&A has developed an innovative method to provide real-time online feedback to shoppers.
Called the ‘Fashion Like’ initiative, they have documented all their clothes to their official Facebook page—inviting Facebook visitors to ‘like’ the clothes they, well, like!
Based on online ‘popularity’, the number of likes will be displayed on the hangers which hold the clothes—which makes deciding that much easier!
Would you buy something based on the number of likes by strangers?
It seems to me that their Brasilian Ad agency is on top of social media and technology . .. interesting right?!